One warm morning in May, Akinyemi Omotayo, 26, strolled into a market in a low-income neighborhood of Lagos, approached two women selling red peppers, and bought their entire stock.

Even before the women recovered from the joy of their stall selling out, Omotayo invited them to come shopping with him. He gave them a ride in his luxury car, and took them to various stores to buy clothes, shoes, bags, groceries, and a freezer each.

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