Not long ago, a social media creator named Ludovico ‘Pato’ Cordoni appeared on the TikTok account of an Italian utility named Plenitude. In the video, Cordoni takes the channel’s 116,600 followers on a trip to the company’s headquarters, where he talks with a manager about helping customers improve energy efficiency. The manager likes his job, he tells Cordoni, because it allows him “to create something different and something sustainable”, which is “what makes the working day most stimulating”.
‘Be a PleniDude’: How an Italian Oil Giant Conquered TikTok
Aspiring influencers share pro-industry climate messaging after attending six-week content creation bootcamp.
