LONDON, Jan 26 (Reuters) – Britain’s competition regulator will consider whether companies selling food, drink and toiletries are wrongly labelling products as “sustainable” or “better for the environment” in its latest probe into greenwashing.
The regulator believes companies may be exaggerating their green credentials in an attempt to woo climate-conscious consumers in Britain’s fast moving consumer goods sector which is worth 130 billion pounds ($160 billion) a year.
Britain’s Competition and Markets Authority (CMA) announced the review on Thursday, a year after it started looking into misleading green claims in the fashion industry.
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