Challenging “Nudge Economics”: Reframing the market as a community of advantage

‘Nudge economics’ has created a lot of interest and had a lot of influence most recently with a Nobel prize for Richard Thaler. Prof Robert Sugden, an eminent behavioural economist himself, challenges the ‘nudge’ approach in his new book. He will discuss his book with Jason Collins, a behavioural and evolutionary economist.

Robert Sugden

Robert is Professor of Economics at the University of East Anglia, Norwich. He has been a prominent behavioural and experimental economist since the pioneering era of the 1980s. He is …

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Jason Collins

Jason Collins has a PhD combining economics and evolutionary biology, and blogs on economics, evolution and behavioural science at He is data science lead with Australia’s corporate, markets and …

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