A joint campaign by Amazon and the government to offer struggling families money-saving advice has been slammed by an employee of the tech giant who said its own staff are paid “poverty wages”.

On Monday, ministers announced that the government is partnering with Amazon to offer energy-saving advice through its Echo devices and Alexa voice assistant.

Owners of such devices or applications can use phrases including “Alexa, give me tips to conserve energy” to receive the government advice, according to the press release.

Campaigners and charities have branded the move a “bizarre gimmick”, telling openDemocracy that it’s unlikely that people in fuel poverty use the Amazon devices.

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