- Increased scrutiny of Chinese tech companies pushed startups to hide their roots overseas.
- DeepSeek’s success has emboldened some Chinese founders to tout advantages of China talent and operations.
- Startups chasing foreign investment are more likely to pursue China-shedding.
As Jessy Wu prepared to launch her Beijing-based artificial intelligence startup overseas last year, she grappled with a question familiar to many Chinese tech founders: Should her company hide its Chinese identity?
