When Shakil Khatri first heard about Amazon Karigar in 2018, he thought it might be what he had been looking for. Khatri, a sixth-generation artisan, is one of the few remaining batik craftspeople in western India’s handicraft-rich Kutch district. In recent years, fewer people have visited his workshop to buy his hand-dyed sarees and dupattas, prompting him to expand the business to e-commerce sites like Itokri and GoCoop. Amazon Karigar, he thought, could help him reach a larger base of new, non-local customers.
Published by Promoting Economic Pluralism
