The hidden Kenyan workers training China’s AI models

An unemployment crisis has created fertile ground for companies to step in with opaque systems built on WhatsApp groups, middlemen, and bargain-basement wages.
  • Chinese AI companies are quietly tapping into Kenya’s young workforce, hiring students and recent graduates to label thousands of videos a day.
  • The work is done through opaque networks of middlemen and WhatsApp groups that operate like digital factory floors.
  • Kenya’s weak labor protections and soaring youth unemployment have made it a hot spot for cheap AI labor, prompting officials and unions to warn of a new form of digital colonialism as the government rushes to draft regulations.

It’s 3 a.m. in Nairobi, and Ken’s laptop and phone glow in the dark. On one screen, waves crash against a beach in a video, and on the other, a woman stretches into a yoga pose. He has watched each clip several times, trying to decide whether or not it’s in slow motion.

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