Natalie had just dropped off a customer at the Ritz Hotel in central London when her phone started aggressively bleeping at her with offers of new fares. “I couldn’t concentrate. I nearly drove over people. You had pedestrians, cyclists, tuktuks all over the place. It was extremely overwhelming.”
Natalie – who chose to give only her first name to Novara Media – has driven for Uber for four years, but this was something new. “It was a really scary experience”, she said. “Uber is putting people’s lives at risk with this.”
