VITÓRIA, BRAZIL – As Brazil struggles with the coronavirus pandemic, the illegal destruction of the Amazon rainforest tragically rages on. Unfortunately, the leniency with which these crimes are being treated provide a stark and embarrassing contrast to global trends, as demands for sustainability become increasingly sensitive to consumers, businesses and governments.

Such trends can be noticed in the growth of green parties across Europe, and also in the United States’ presidential race. In Asia, too, the post-coronavirus world is likely to be transformed. In China there is growing consumer concern with a concept widely defined as One Health: “A collaborative, multi-sector, and trans-disciplinary approach – involving local, regional, national and global levels – with the goal of achieving optimal health outcomes, recognizing the interconnection between people, animals, plants, and their shared environment,” as described by the Centers for Disease Control and Prevention (CDC). Full and strict traceability of whatever we consume is the natural corollary of this trend.

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