Saudi women are highly educated and control much of the wealth in the country. The kingdom has been advocating for female entrepreneurship in its National Development Plans for more than a decade. This is part of a plan to encourage economic diversification and private sector investments beyond the oil industry – something echoed in the country’s Vision 2030 reform strategy.

Saudi women entrepreneurs are estimated to have SAR45 billion (£8.6 billlion) in cash holdings and currently account for 39% of the total number of registered business owners in the kingdom – up from 4% ten years ago.

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