France’s fast-fashion bill was recently voted through unanimously in the lower house of Parliament, creating a rare consensus in the National Assembly, where the government lacks an absolute majority and often faces stiff opposition.

But that unanimity doesn’t mean everybody in France has welcomed the government’s method. The new rules will affect companies that roll out a certain minimum number of products per day — a threshold to be defined later on by decree. The government is targeting fast-fashion giants like manufacturer Shein and online platform Temu, both based in China.

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