European soft drink makers unveiled their new vision for 2030 on Monday (22 February), announcing plans to reach 100% recycled or renewable materials in plastic bottles by the end of the decade.

Launching its circular packaging vision 2030 on Monday, industry group UNESDA pledged that 100% of its packaging will be recyclable by 2025, with 50% of PET bottles made up of recycled content by then.

Looking forward to 2030, it said 100% of PET bottles will be made from 100% recycled or renewable plastic, “where technically and economically feasible.”

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