What will it take to get people to buy electric vehicles? It is one of the biggest questions facing the United States these days as we hope to make some progress towards a net-zero carbon economy. It’s all very much a dream at this point, with electric vehicle (EV) adoption rates hovering around two percent nationally, meaning 98 out of 100 new cars sold are still powered only by gasoline. 

But selling EVs is only one part of the equation. The other question, one much less often asked, is: what will it take to get people to keep EVs and not switch back to gas cars? If a recent study published in Nature is any indication, that’s going to be almost as big a challenge as getting people to switch to EVs in the first place.

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