Would you like to be rich? Chances are your answer is: “Yes! Who wouldn’t want to be rich?” Clearly, in societies where money can buy almost everything, being rich is generally perceived as something good. It implies more freedom, fewer worries, more happiness, higher social status.

But here is the catch: affluence trashes our planetary life support systems. What’s more, it also obstructs the necessary transformation towards sustainability by driving power relations and consumption norms. To put it bluntly: the rich do more harm than good.

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