How Gojek keeps its gig riders close — and away from unions

  • In Jakarta, gig riders for the super-app Gojek are part of peer-support groups, known as communities. These closely knit groups — created based on region, gender, and shared interests — see themselves as the company’s allies.
  • The company’s support of community activities makes it appear benign, but experts say the communities help reduce the likelihood of Gojek riders joining unions.

Sri Winarsih, a 41-year-old Gojek rider in Jakarta, was alarmed when a customer failed to show up to collect an order. An unsuccessful delivery could hurt her rating on the super-app, or even result in suspension. But a single message to a WhatsApp group named Komunitas Gojek Jalanan swiftly resolved Winarsih’s problem.

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