Sacha is Founder & Strategic Designer of Kimiya Tactics SL, a consultancy company focused on process and organizational improvement from a regenerative-collaborative business paradigm. His background is a 30-year career in the Luxury Hotel segment, with both operational and corporate experience, mostly in Starwood Hotels & Resorts, where he participated in the development of Six Sigma, Lean and Blue Ocean Strategy. He is passionate about permaculture and land restoration and applies the principles to sustainable innovation, becoming a catalyst for business change in the era of new economics and social innovation. He is board member and leader of the sustainability project for the Asociacion Empresas Turísticas de Cadiz, President of the Medina Sidonia Tourism Forum, and founding member of the Red Agroecológica de Cádiz. Sacha holds a Diploma in Hotel Management and Administration from HOSTA, Leysin, Switzerland.