Recent First-Class Marketing graduate from the University of Bristol with a deep commitment to purpose-led business. My recent research explored how Pro-Purpose Organisations respond to the scaling back of Brand Social Purpose in the FMCG sector, offering new insight into the structural and ideological tensions between commercial performance and authentic impact. I’m passionate about reshaping marketing as a force for good, grounded in strategy, integrity and systemic change. Currently, I am focused on advancing sustainability within local business ecosystems to develop my career.
Commons threaded
03/10/2025
Can commoning be woven into the fabric of the era of post-responsibility corporations? Maisie McCarthy sees a pluralistic light ahead. It’s no surprise that with Trump in, ESG is out.