Alice is the author of the award-winning Authenticity: Reclaiming Reality in a Counterfeit Culture (HarperCollins 2022), which argues that although our counterfeit culture is shaped by the most powerful forces of evolution, economics and technology, we can still come together to reclaim reality. Currently a Visiting Senior Research Fellow at The Policy Institute at King’s College London, and a director of an open-source intelligence company, she has worked as a management consultant for Accenture, in retail strategy consultancy and private equity, and for the BBC in multimedia and education. She has under-graduate degrees in philosophy and in chemistry, an MBA from INSEAD, and an MA in literary criticism and narrative non-fiction. She is chair of the Rising Tide women’s network and lives in London and Wales. Authenticity is Alice’s first book. It won a Royal Society of Literature Giles St Aubyn Award for Non-Fiction.
This extract from Authenticity: Reclaiming Reality in a Counterfeit Culture by Alice Sherwood explores a tragic effect of information asymmetry. Malaria. Its epithet: the “unsurpassed scourge of humankind” is well