Katherine Trebeck and Lisa Hough-Stewart introduce the Wellbeing Economy Alliance.
In September a new collaboration announced to the world that it was here and that it has big ambitions: the Wellbeing Economy Alliance (WEAll). It did so by handing out free money outside the old Lehman Brothers office in New York and encouraging the recipients to share one of the dollar bills as a way to spur new conversations about how the economy can work. This stunt in many ways epitomises WEAll’s approach.
It is an approach that seeks to use creative means to question why the economy operates the way it does. To think about who the economy serves, let alone if it is fit for the future given all the warnings from scientists about environmental limits. It is an approach that has at its core, the belief that by working together, the economic model can be transformed into one that delivers human and ecological wellbeing.