More people can look forward to an affordable night at the cinema thanks to the Macrobert Arts Centre at the University of Stirling, which will introduce a pay-what-you-can pricing structure in March. From March 1, customers can pay £4.50, £6.50 or £8.50 depending on what they can afford. Cinema staff have reassured the public that no one will question or ask for justification of the amount customers pay. It will apply to all movies showing, every day of the week. Pricing guidance by the centre reads: “You might pay different rates depending on how far away the next pay day is, or based on how excited you are about the film, or depending on the time of day you come.

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